Fat Crush Wine

For Fat Crush Wine I worked on illustration concepts and created illustration work used on the Fat Crush website and social media.

Fat Crush is a fun, quirky new wine that didn’t take itself too seriously.
A wine that appealed to both men and women - good value for money but comes across as a wine that would sit nicely in a design conscious home.

The illustration I created aims to play with the concept of the name Fat Crush in a cheeky and quirky way which is eye catching, contemporary and design led.

Note: This isn’t the final design work, final designs done by Callum Yates.